Phase one complete.
Harvey Norman is relaunching its Auburn store in Sydney’s western suburbs, measuring over 174,000 square feet – the largest Harvey Norman store in Australia – and is home to Australia’s first Games Hub. It is the first Harvey Norman store in Australia to be reimagined within the Flagship Store strategy. Phase two of the store (furniture and bedding) is due to be completed in June 2018.
The Harvey Norman Auburn Flagship experience is designed and built around interactivity with innovative layouts, prestige formats, exclusive offerings and immersive showroom experiences. Earlier this year Harvey Norman chairman, Gerry Harvey flagged that the retailer will continue to upgrade and enlarge existing stores rather than open additional shopfronts.
To celebrate the opening, the store will host events including in-store appearances, demonstrations, promotions, special pricing and more.
Events schedule:
Friday 29 September to Sunday 1 October (10am-3pm)
Breville Baristas will showcase the latest innovations with brand ambassadors in-store and how to make latte art. There will be a daily giveaway of the Breville the Barista Express.
Saturday 30 September and Sunday 1 October (11am -3pm)
Hourly sessions of Star Wars Young Inventors Workshops with the LittleBits Star Wars Droid Inventor kits.
Samsung Virtual Reality Experience with the Samsung Gear VR headset and 4D Motion Chair.
Saturday 7 October (11am – 3pm)
Live Cooking Demonstration from renowned chef and Shriro brand ambassador, Neil Perry
Sunday 15 October (2 – 4pm)
Race car driver Simona de Silvestro will be in store. Customers are invited into the racing simulator to challenge her and will be able to get a photo and autograph from Simona.
Saturday 21 October
Live cooking demonstration from renowned chef Gary Mehigan with Ariston
Sunday 22 October
GoPro Workshop
Saturday 28 October
Sonos Audio experience – Customers are invited to be the first to hear the new Sonos range
Sunday 29 October
Virtual Reality Gaming experience with the latest Acer Predator gaming laptop
HP Spectre White Preview – the world’s thinnest touch lap-top available for pre-order