By Patrick Avenell in Las Vegas

The walls around the Las Vegas Convention Centre (LVCC), home of the 2013 International CES, have made for great media for the major tech brands to promote their new wares to the trade. In Current.com.au's visit to the Convention Centre today, on the eve of the show proper beginning, we spotted the following creative, some better than others:

Samsung have the entire wall of the South Hall covered with marketing for its new program recommendations feature of its Smart TVs.

Heismann Trophy winner Tim Tebow, musician Ludacris, world's greatest human Usain Bolt and World Cup winner Cesc Fabregas promoting Soul headphones.

Hisense want us to "join in on the revolution" – an amusing slogan for a Communist Chinese company.

Pentax is promoting the hipster credentials of its Q10 camera.

Based purely on scale, nothing comes close to US telco Verizon's media buy of the entire wall of the building next to the LVCC. This image from distance doesn't do it justice – all those squiggly lines around the text are maths problems. Because Verizon has 'powerful answers'.

A dedicated spot for the Samsung Galaxy Note II. Can't help but feel an opportunity was lost with this high concept effort.

Huaweii had only just finished launching its Ascend D2 when Current.com.au visited so this billboard isn't quite finished yet.

Semiconductor firm Qualcomm is promoting its smartphone hardware credentials with the #bornmobile hashtag.

Sony's new catchcry is 'Be Moved'. You walk under many, many of these banners when moving between halls.

LG's media buy is so awkward it takes two images to capture the full message. Hard to say if 'Touch the Smart Life' is going to take off' but we give LG a lot of credit for trying something different.

Simplicity sells: every single delegate to CES will walk underneath a Panasonic logo.

Fujifilm X Series cameras are the stars of this bland effort.

And the best: Corning Gorilla Glass.