Homedics is launching a new entry level hair care brand – Salon British Brands (SBB) – set to roll out this November via Kmart.

Designed to bring everyday style and glamour into busy routines, the professional salon-grade quality tools are driven by easy-to-use features for lasting results without damage to hair thanks to variable heat and temperature controls, while delivering shine, body and softness, being infused with Macadamia and Argan oil.

The Big Blowout 2200W hair dryer features a new generation high torque lightweight DC motor, ceramic and ionic conditioning, smoothing nozzle, four heat and two speed settings, plus cool shot and easy clean removable filter.

The 1200W 2-in-1 blowdry is a multifunctional styler to dry, smooth, detangle and style hair at the same time. It combines flexible and supple bristles, three heat and speed settings and a flexible swivel cable, plus removable filter for easy cleaning.

The Ceramic Straightener incorporates an ultra-fast PTC heater for one stroke styling and ultimate heat recovery, and digital variable heat settings that offers a temperature range from 130°C to 230°C. Its lightweight design includes super smooth floating ceramic ionic plates and auto shut-off after 60 minutes of non-use.

The 25mm Triple Barrel Ceramic Waver also features an ultra-fast PTC heater and digital variable heat settings with a temperature range from 120°C to 210°C. It comes with a heat-resistant glove, flexible swivel cable and switches off automatically after 60 minutes of non-use.