At IFA in Berlin, SharkNinja unveiled its latest range of products under the Shark Home, Shark Beauty and Ninja brands, with 20 SKUs confirmed to launch in Australia and New Zealand.
These launches are part of SharkNinja’s strategy to grow within existing categories and expand into new categories including coffee machines and robot vacuums.
The Ninja Luxe Café all-in-one espresso, filter coffee and rapid cold brew maker (select models only) is designed to offer a café-quality experience at home and guide users through the entire brewing process. The coffee range also includes the Ninja Sip Perfect Travel Mug, which cools hot drinks within minutes.
The new Shark Power Detect robot range automatically senses mess levels, hidden dirt, stains, edges, and floor types, for hands-free and effortless deep cleaning. SharkNinja also introduced ReverseClean technology to its Power Detect upright, cordless stick and cordless auto empty vacuums. Unlike many traditional vacuums that miss debris on the backstroke, this technology ensures an efficient clean.
In benchtop cooking, Ninja is set to launch its Double Stack air fryer in late 2024, designed for those with limited bench space, before expanding the range with the Ninja Double Stack XL air fryer with smart cook system and built-in digital probe.
Building on the success of the Ninja Creami ice cream maker, households can now enjoy slushies with the Ninja Slushi Frozen Drink Maker, bringing commercial-grade frozen beverages to the home kitchen.
Ninja also announced the new Ninja Blast Max Portable Power Pro offering three programs for smoothie creations – blend, crush and smoothie – that doesn’t require liquid when blending, and Ninja Foodi 8-in-1 PossibleCooker multi-cooker that can slow cook, steam, sear/sauté, cook rice, and more.
SharkNinja managing director for Australia and New Zealand, Aby Shukla said, “At SharkNinja, we’re dedicated to positively impacting people’s lives in every home around the world. To maintain our rapid expansion across Australia and New Zealand, as well as new categories, we have an exciting and innovative product pipeline ahead.
“Our latest innovations, such as our new Power Detect vacuum line-up and Slushi frozen drinks maker address everyday challenges with consumer problem solving solutions. We’re excited to offer these products to our market, which uphold Shark and Ninja’s reputation for performance, quality, and value.”