The electrical retailing industry has celebrated the promotion of Frank Malcaus to LG sales director of consumer electronics.
With more than 25 years of experience in the consumer electronics industry, including 18 years at Samsung and most recently seven years at LG Electronics, Malcaus has been promoted to the position of sales director following the departure of Murray Richardson.
Malcaus’ post to LinkedIn notifying the industry of his promotion generated more than 100 separate congratulatory comments from retailers including Harvey Norman proprietor Jason Sawkins and Good Guys GM Greg Wilson, through to supplier competitors including Nick Elgin from Smeg, David Woodward from Glen Dimplex and Rob Butchatsky from Asko as well as former colleague Paul Reid who is now managing director at Panasonic Australia.
LG Electronics managing director, Dan Lim, shared the reasons why Malcaus was promoted to the new role.
“Frank’s appointment as our consumer electronics sales director marks a significant milestone for LG Electronics Australia. His deep understanding of the consumer electronics landscape, combined with his proven track record of driving business growth and strengthening retail partnerships, makes him the ideal leader for our company,” Lim told Appliance Retailer.
“Over the past seven years, Frank has demonstrated exceptional strategic thinking, innovative approach to product positioning, and an unwavering commitment to our core values. His leadership will be crucial as we continue to innovate, expand our market presence, and deliver cutting-edge technology to Australian consumers.”
Malcaus also shared his excitement about the new position.
“Taking on the role of consumer electronics sales director is both an honour and an exciting challenge,” Malcaus told Appliance Retailer.
“My journey with LG has been about more than just selling products – it’s about creating meaningful connections with our retail partners and delivering innovative solutions to consumers. I’m committed to building on the strong foundation established by my predecessor, focusing on trust, business stability, and continuous growth.
“Our team’s ability to adapt, innovate, and consistently exceed expectations is what sets LG apart in the competitive consumer electronics market. Moving forward, my priority is to further strengthen our market position, continue developing our premium product categories, and ensure we remain at the forefront of technological innovation.”