iRobot has released a suite of new Roomba vacuums and 2-in-1 vacuums and mops – the largest and most comprehensive lineup in the company’s 35-year history.
iRobot CEO Gary Cohen said, “The launch of these robots represents more than the consistent progress of our exceptional innovation team.
“They underscore the return of iRobot as the category creator and our leadership position that was established more than three decades ago. Last year, we reinvented our iRobot Research & Development Labs, and these robots are the result of our world class engineers’ and designers’ brilliance.”
The new robots feature increased suction, improved navigation and fast mapping with ClearView Lidar Navigation, and select models feature PrecisionVision AI Technology.
In addition to improved mopping, all robots feature automatic carpet detection and avoidance and object sensing and avoidance capabilities.
The 2025 lineup, available across Australian and Zealand markets from 1 April includes the:
- Roomba 105 Robot series
- Roomba 205 DustCompactor Combo Robot
- Roomba Plus 405 Combo Robot + AutoWash Dock
- Roomba Plus 505 Combo Robot + AutoWash Dock
Selected Roomba robots are available to purchase via shopirobot.com.au and shopirobot.co.nz from $499 AUD and $599 NZD.
According to Insun Hong, director of industrial design at iRobot: “The products’ appearance is warm and approachable. They will look completely organic within everyone’s home aesthetic or décor.”
In addition to the new products, iRobot is also launching a comprehensive marketing campaign featuring new advertising and the tagline, “Roomba. Made for This”.
The campaign will be featured on television, digital streaming platforms ,and across social media.
New packaging is also part of the new Roomba look and feel. Key product features are prominently placed on the front and side panels to elevate the primary capabilities that make each robot special. The new simplified premium design which features a vibrant green colour will enhance visibility at retail.