TVs have nearly doubled in size over the last nine years, with a 54% increase in the largest TVs available for purchase and screen sizes jumping from 65 inches in 2015 to 100 inches in 2024, according to new research from Kogan.
Kogan director of purchasing, Arun Shah explained the shift towards larger TVs. “Advancements in manufacturing technology have significantly reduced production costs, making TVs more affordable for consumers. Additionally, improvements in display technology mean that larger screens showcase enhanced picture quality far better, which has driven demand for bigger sizes.”
He continued: “The shift in TV size preference is striking. Over the past nine years, the most popular screen size has increased by 56%, almost doubling in size. In 2015, 65 inches was the largest screen available, but today, we’re seeing TVs as large as 100 inches.
“That same year marked the rise of 4K Ultra HD TVs, which, despite their premium price range of $4,700 to $7,000, made the 65-inch model an exciting option for many households.”
The average TV size in Australian homes has also grown significantly. In 2015, the typical purchase was a 32-inch TV, but today, most households own a 50-inch screen—a 56% increase.
“With larger screens becoming increasingly affordable, we expect the average TV size in Australian homes to continue growing in the coming years as technology advances and prices remain accessible,” Shah said.
“Post-Covid, we’ve seen a renewed increase in larger TV purchases. With many people spending more time at home, Australians began investing in home technology, including higher-quality and larger TVs.
“The proliferation of streaming services, along with the advancement of at-home entertainment systems, meant that consumers could create an at-home cinematic experience. Netflix and Stan launched in Australia in 2015, with other streaming services following soon after.
“We’re immersing ourselves in our living rooms thanks to the availability of high-quality content at our fingertips. What was once considered to be a luxury, the cinematic home experience is now a household standard.”