Lavazza Australia has partnered with Australian artist, Michael Zavros, who has created an interpretation of the new Lavazza A Modo Mio Smeg capsule coffee machine to celebrate its launch.
Titled the ‘Cafe Flora’, the artwork pays homage to the two iconic Italian brands and appreciation of quality Italian coffee and premium design. Brought to life by Zavros, the artwork displays pink hydrangeas pouring out of a cream A Modo Mio Smeg machine.
Commenting on the masterpiece, which was created over three months, Zavros said the artwork captures the Baroque era, which originated in Italy during the 17th century.
“It’s an explosion of beauty, and when I think of the elements of iconic Italian coffee, it reminds me of this. I have always appreciated great quality coffee from the velvety textured crema to the strong aromas. To partner with a premium brand like Lavazza felt natural.”
Lavazza Asia Pacific marketing director, Mimmo Orlando said the brand has supported the arts for decades through its annual Lavazza Calendar, and with partnerships abroad and in Australia – including National Gallery of Victoria.
“We are very proud to see Michael Zavros’ vision of our new Lavazza A Modo Mio Smeg capsule coffee machine, in which he has captured the partnership in true Italian style. The relationship between art and coffee goes hand in hand – offering moments of inspiration, reflection and exploration.”
The ‘Café Flora’ artwork will be showcased in a group exhibition at the Sullivan+Strumpf Gallery in Sydney from 14 to 30 January 2021.