LG Electronics has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’, encouraging customers to create and share moments of everyday optimism on social media.
Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the ‘finger heart’ gesture using the hashtags #Lifesgood and #Optimismyourfeed. In just four days, around 21,000 users joined the movement to share their optimistic moments.
LG vice president and head of brand management, Kim Hyo-eun said, “LG is committed to delivering on its promise of ‘Life’s Good. This social media challenge aims to uncover and share what ‘Life’s Good’ means to our customers. We believe there is real power in approaching life with an optimistic attitude, and our Optimism your feed campaign’s social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world.”
The social media challenge is part of LG’s ‘Optimism your feed’ campaign and follows the recent launch of a playlist featuring a collection of original content that, when interacted with, pulls more optimistic content into feeds.
Created in collaboration with global influencers, within just three weeks of its release on TikTok, YouTube and other social media platforms, the playlist garnered over 1.2 billion views.
LG has also launched an offline campaign event called ‘Optimism your day,’ which will run until early July. Continuing from last year, a truck adorned with the company’s ‘Life’s Good’ brand slogan is scheduled to tour the 11 business sites in Korea. The truck features a large LED display that plays ‘Life’s Good’ campaign videos and showcases positivity slogans shared by LG employees worldwide.
LG CEO, William Cho said, “We are all brand ambassadors of LG. If each of us starts brightening our surroundings one step at a time, I believe LG will one day become a company that truly radiates positivity, helping to create better lives and a better world.”