A range of LG Lifestyle Screens are being showcased at a new exhibit at Salone del Mobile during this year’s Milan Design Week held from April 17 to April 22.
‘A Life Extraordinary’ is a multi-sensory exhibition featuring the LG OLED Objet Collection, presented as works of art, highlighting the seamless integration of technology and design.
To bring the exhibition to life, LG teamed up with premium Dutch lifestyle brand, Moooi. Visitors will see the exclusive artistic creations, LG OLED Objet Collection TVs infused with Moooi’s playful aesthetic elements adorned with decorative prints.
LG OLED Objet Collection Posé blurs the line between premium screen and bespoke furniture piece. Offering flexible installation, Posé has an angular, minimalist design softened by fabric elements and subtly rounded lines.
In addition, Posé delivers OLED evo picture quality with vibrant colours. When not being used for watching movies or shows, Posé can be switched to Gallery mode to display artwork or photos on its self-lit digital canvas.
Another lifestyle screen, LG OLED Objet Collection Easel also offers OLED evo picture quality and its distinctive design resembles an artist’s easel, allowing for a stylish wall installation.
Along with TVs, LG will showcase other Moooi-adorned, art inspired creations such as LG XBOOM 360 portable speakers which combine a premium audio performance with a vase-like form factor with built-in mood lighting.
LG Home Entertainment Company vice president of brand communication, Kate Oh said, “LG OLED reveals our ongoing commitment to elevating customers’ lifestyles and enriching user experiences through seamlessly blending technology and art. Our renewed collaboration with Moooi is a great example of how we are continuing to build extraordinary experiences based on innovation and exquisite design.”
Moooi co-founder and art director, Marcel Wanders added, “In a Moooi world envisioned by LG OLED, technology enhances aesthetics and drives creativity. Together, we are on a mission to show how tech consumer goods can become desirable interior design pieces that bring harmony to a space.”
Visitors to the LG/Moooi exhibit can enjoy LG’s Lifestyle Screen inspired by Moooi, during Milan Design Week at the Salone dei Tessuti located at 29 Via S. Gregorio in Milan.