By Patrick Avenell
Camberwell Electrics has been continuing its proactive approach to generating customers, exhibiting at the Melbourne HIA Home Show last weekend. Products from Beko, Fisher & Paykel and V-Zug were the focus of this exhibition for the Narta member retailer.
Hans Vanderstadt, principal of the family business, told Current.com.au that these exhibitions provide a form of promotion that was more intimate and engaging than traditional catalogue advertising.
“The HIA show is all about exposing brands and products to consumers and the building industry,” he said. “You can put an ad in the newspaper but at the show people can touch and feel the products.”
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The show provided Camberwell Electrics with a good opportunity to promote the relatively new Beko brand, Vanderstadt said, as well as Fisher & Paykel’s new high-end DCS grills.
“There is a very broad visitor base for this show,” Vanderstadt explained. “You get a lot of people from the building industry learning about the various products, plus first home owners, young families and empty nesters looking to renovate their kitchen.”
Builders and consumers examine the new Beko range.
Vanderstadt said Felix Halter, executive chef at V-Zug Australia, gave hourly cooking demonstrations to enraptured audiences across the four days of the show.
Camberwell has been a big supporter of V-Zug, winning its Retail Partner of the Year award.
Fisher & Paykel's DCS grills on display at the show.
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