Australia’s largest printer has confirmed major retailers including Coles, Bunnings and Harvey Norman have returned to printing catalogues as well as distributing catalogues to letterboxes.
Australia’s largest printing company, the billion-dollar ASX-listed IVE Group has confirmed they have seen major retailers including Harvey Norman and Bunnings recommence catalogue printing, while Coles has recommenced printing and distributing catalogues to letterboxes.
While delivering half-year results to analysts, IVE Group MD Matt Aitken told shareholders about a research project his business has completed in relation to catalogues.
“This research has continued to drive strong engagement with retailers such as Bunnings and Harvey Norman coming back into the catalogue channel during the half but most importantly Coles has returned to the letterbox channel for catalogues late in the half.”
Aitken confirmed that while Coles has continued to print catalogues in-store for some time, over recent months the company has expanded its catalogue printing outside of the store to include printing and distribution for letterboxes.
“It shows to me the quality of the consumer research that we did to prove up the value of the catalogue as part of a retailer’s marketing mix and in some the additional work we are doing in that space to show that how catalogues deliver in-store.
“We have done a lot of qualitative and quantitative research and have a lot of data available to us to prove the value of catalogues. It has been really well received by retailers and we have seen retailers – specifically Harvey Norman, Coles and Bunnings entering back into that channel having been out of it for some time – really since COVID – and it would appear to be working well for them at this stage.
“We are continuing to have great conversations with retailers about the power of catalogues.”