Worldwide Appliances has appointed well-known industry expert Marco Perchante to manage the Steel business in a newly-created role – Head of Luxury Brands for Australia and New Zealand spearheading the brand strategies for Steel, Fhiaba & Fulgor Milano.
Perchante has previously worked with a number of high-profile brands in the Australian market including Electrolux, Vintec, AEG, Miele, Samsung and Indesit.
“The Steel range of indoor and outdoor luxury appliances and kitchens complements the existing range of products from the Fhiaba refrigeration range,” Perchante said.
“The opportunities for the Steel business are different to when the brand was first introduced in Australia over 10 years ago. Steel can capitalise on delivering a full kitchen solution for retailers and consumers — rather than just a standalone built-in oven that is available from many manufacturers.”
“Steel is the only brand in the marketplace that can offer handmade Italian appliances for consumers looking for indoor and outdoor kitchens featuring appliances and with complimentary integrated kitchen storage solutions.”
“The commercial heritage of the Steel brand has resulted in a range of products that are completely unique in the market.”