Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA) is providing customers with a new and intuitive way to get up close and personal with its latest products, technical information, features and functions, via a virtual showroom.

Virtual Innovation Park allows customers to experience product offerings from small residential solutions through to large commercial solutions.

MHIAA managing director, Mr. Yuji Ito highlights that each experience and interaction with the showroom can be driven by the user and offers them the opportunity to find out more about products.

“Through this tool, customers can not only explore our product range, but they will also be provided with up-to-date product images, as well as key features and functions on each product,” he said.

In addition to access to new information, the tool gives consumers and customers the opportunity to experience new features including Wi-Fi technology.

“At MHIAA we recognise the importance of moving towards the smart home and developing ways that our products can be integrated. Through Virtual Innovation Park, users will have the opportunity to experience firsthand how our Wi-Fi system works with Google Home or Amazon Alexa. Customers can select from prebuilt commands that would be standard and see how they would be used to operate their own unit,” Ito said.

With Virtual Innovation Park, users have the opportunity to find out more information through enquiries or brochures and request a quote for any selected unit.

“Today, manufacturers realise how engaged consumers are before making a purchase, particularly one that is an investment for their home. We are continually looking for ways that we can support our customers and offer them the best forms of engagement with our product range. Virtual Innovation Park for us is the next step in continuing to evolve our customer services and experiences.”

Virtual Innovation Park is available Australia-wide and can be accessed through the MHIAA website.