Australian online marketplace, MyDeal has launched its biggest ever brand campaign with the new tagline, ‘MyDeal it’.
Created in collaboration with creative agency, 72andSunny, the integrated brand campaign taps into MyDeal’s mission to promote a positive ecommerce experience by emanating the emotion of the ‘MyDeal feel’ – the feeling of happiness and joy when finding a great product and brand at a great price.
“Everyday thousands of shoppers need it, want it, MyDeal it; that’s what makes MyDeal one of Australia’s leading online marketplaces,” MyDeal chief marketing officer, Ryan Gracie said.
“With over six million home and lifestyle products and close to one million active customers, MyDeal delivers a great shopping experience and that’s what we wanted to capture in this campaign – it’s that ‘MyDeal feel’.
“We can’t thank the 72andSunny team enough for the creativity and hard work that went into making something great.”
Featuring Australians doing the ‘MyDeal Shimmy’ to a unique version of the Devo track ‘Whip It’, the TVC is complemented by a cross-channel campaign with ads rolling out across radio, out of home, BVOD, YouTube and social channels.
Commenting on the choice of soundtrack, Gracie said, “We aren’t the first and won’t be the last to recognise how perfect Devo’s track ‘Whip It’ is. The energy and the emotion this song conjures up fits perfectly with what we want our customers to feel.
“We want to put a smile on the faces of Australian shoppers, not just by offering a great product at a great price, but throughout the entire shopping journey. We want them to give a little shimmy, move their shoulders, crack a grin and feel good about shopping with MyDeal.”
72andSunny ECD, Luke Martin added, “Online shopping plays a special role in people’s lives, even more over the last couple of years. It’s an incredibly emotional experience that literally fills us with joy – releasing dopamine when we find something we like, especially at a great price. We wanted to bring that feeling to life.”