Myer has become the latest major Australian retailer to partner with eBay Australia, resulting in an increase Myer’s reach beyond its own stores and website to eBay’s eight million-plus monthly users.
The move appears to be part of the department store’s ongoing digital development strategy.
A partnership with eBay will help Myer develop its digital offering and potentially enable it to target overseas consumers. eBay also has a massive user base that includes a significant proportion of shoppers that may not be using the Myer online store.
“With seven out of 10 online shoppers already using eBay, our Myer store will give customers a new way to shop with us and enables us to further enhance their online experience,” Myer chief digital and data officer Mark Cripsey said.
Myer’s eBay store wentlive today after a five-week trial and will feature more than 10,000 products across a range of categories including clothing, beauty products, toys, homewares and electrical.