Newly created executive roles.
Myer’s chief merchandising and marketing officer, Daniel Bracken will take on the new title of chief merchandise and customer officer, and deputy CEO. In his new role, Bracken will take on additional responsibility for the New Myer customer experience to ensure the customer is at the forefront of all of our decision-making and execution.
Daniel Bracken (pictured above)
Michael Scott has been placed in the newly created role of executive general manager of brand and marketing. He will commence at Myer on 1 June 2016 and will report to the CEO.
Scott has more than 15 years of experience in marketing and brand management across local and international brands including Virgin Australia, Coles Myer, Nike, and his own consulting agency.
Michael Scott (pictured above)
“During his career, Michael has been involved with a number of well-known brand transformations and his insights and skills will be instrumental in driving our marketing strategy during our own journey to New Myer,” Umbers noted.
Commenting on his role, Scott said, “It’s an exciting time to be joining Myer which is a much-loved Australian brand embarking on a significant program of change.”