Collaborative approach to celebrate Mother’s Day.
A nationwide Narta group exclusive Mother’s Day campaign has been launched between Sunbeam Australia, Roses Only and selected Narta Retailers (Appliances Online; Betta Home Living; Bing Lee; Bi-Rite; David Jones; JB Hi-Fi Home; Kambos; Mitchell and Brown; Myer; and Retravision), incorporating over 600 retail stores and e-commerce websites.
Customers who purchase a selected Sunbeam product between 10th April – 10th May 2016 and go online to www.sunbeamlovesyourmum.com.au will receive a Bonus $100 Roses Only Voucher, to spend on Mum or someone else special in their life.
Sunbeam products include the brand’s multi-capsule espresso machine, Café Series coffee machine range, and Torino manual coffee machine, among others.
The campaign will be driven via retail catalogues, PR Campaign, digital display campaign, social media campaign, database campaign, TVC Campaign, in-store retailer support and POS marketing collateral.