Navman has made the decision to withdraw from the consumer sat-nav market to focus on its dash cam range and other automotive technology opportunities.
Navman has been designing and manufacturing personal navigation devices (PND) for Australia and New Zealand for more than 20 years. The current range available in 2023 will be its last.
The range of sat-nav devices currently available through leading retailers will continue to be supported with map updates, service and support beyond the two-year warranty through to the end of 2026.
“The decision to exit the consumer sat-nav market was driven by the growing adoption of navigation on phones, maps in dash in car and more recently Android Auto and Apple Carplay, rising product development and freight costs, as well as the worldwide shortage of parts, particularly screens and chipsets, and the aftersales expense of map updates,” a statement from Navman shared with Appliance Retailer said.
“Together these made the business case for developing a new range of dedicated sat-nav for Australia and New Zealand no longer viable for Navman’s parent company MITAC Digital Technology Corporation.
“This is not the end for Navman in Australia and New Zealand. Navman remains a unique and highly respected brand within MITAC Digital Technology, one of the world’s leading automotive technology businesses, with an exciting future.
“Navman will develop new models of its leading Mivue dash cameras for the consumer market, as well as a range of bespoke technologies including connected dash cams for its business and enterprise customers, particularly within the growing area of video telematics under the MiTAC Australia division.”