Nespresso has unveiled its most compact and affordable coffee machine in the Vertuo range, the Vertuo Pop, at a media launch event in Sydney.
Nespresso general manager, Jean-Marc Dragoli said the Vertuo Pop is an important launch, pointing to a recent YouGov survey that revealed almost two-thirds (63%) of Australian coffee drinkers claim to be making their coffee at home as part of a plan to save money.
“We know Australian coffee lovers are feeling the pinch with the cost-of-living on the rise,” Dragoli said. “The new Vertuo Pop offers an elegant solution for those seeking café-quality coffee at home and in a more compact style. The sleek design and bright colours will elevate any kitchen or workspace.”
Nespresso head of marketing, Mariah Monaghan added, “Our new Vertuo Pop system is small, compact, beautiful and affordable, which we think is important for Australians in the current economic climate. There is a barcode on each capsule which allows us to take everything a barista does and put it into the machine, preparing a coffee at the touch of a button. Vertuo can prepare a multitude of coffee creations which is another important aspect with the explosion of different coffee types in the market.”
Nespresso brand ambassador, Mitch Monaghan reflected on what Australians are looking for when it comes to a coffee machine. “Taste is the key decision maker, followed by ease of use and design. We are also seeing greater interest in sustainability. Our research shows that around nine million Australians are making coffee at home and the majority of those are Gen X, Millennials and Gen Y, who are the target market for Vertuo Pop.”
Nespresso’s intelligent CentriFusion technology analyses the barcode on every capsule to adjust brewing measures for each coffee to ensure the cup is tailor made to the specific coffee blend.
Vertuo Pop is the first Nespresso machine to introduce Expert Mode technology which allows coffee drinkers to make any Vertuo coffee capsule into a double shot, a single shot or a ristretto with two presses of the button. The machine will then adjust its coffee extraction parameters such as water, temperature, speed and flow time accordingly.
Expert Mode opens up the possibility for a more extensive range of coffee creations, such as making the mug range into a double espresso for strong flat whites, the gran lungo range into a single shot for a cappuccino, double espressos as a single shot and espressos as an Italian style ristretto.
The Vertuo Pop is now available in a choice of six colours including red, yellow, mint, blue, black and white for RRP $229 or $319 when partnered with an Aeroccino3 milk frother.
Feature image: Nespresso brand ambassador, Mitch Monaghan and head of marketing, Mariah Monaghan.