nutribullet celebrated a decade of success in Australia and New Zealand at a rooftop event in Melbourne this week, featuring a surprise announcement — the launch of the nutribullet x McLaren Formula 1 Team collaboration.
The event, hosted at QT Hotel on Wednesday night by CDB Group — which acquired the Australia and New Zealand distribution rights to nutribullet in 2015 — and was attended by industry leaders, retailers, media, and special guests to honour a decade of innovation, health and wellness.
Since its Australasian launch ten years’ ago, nutribullet has emerged as a market leader and continues to redefine blending and wellness with new innovations, having evolved from a single product into a comprehensive range of kitchen essentials, including high-performance personal blenders, large blenders, rice cookers, air fryers, and more.
The global partnership between nutribullet and the McLaren Formula 1 Team blends high-performance kitchen appliances with the precision engineering of motorsport, showcasing the brands’ shared passion for innovation, performance, and cutting-edge design.
The limited-edition McLaren x nutribullet collection includes four co-branded blenders, such as the nutribullet Ultra 1200, nutribullet 1000 Series Essential Pack, and nutribullet Portable Blender.
Inspired by McLaren’s iconic style and nutribullet’s engineering, the collection redefines high-performance blending — delivering unmatched power, efficiency, and race-inspired innovation.
Commenting on the collaboration CDB Group said, “We are delighted to partner with McLaren F1 Racing to create a product range that embodies speed, strength and precision.
“For this partnership, we’ve selected nutribullet’s most iconic and high-performance products, elevating them with McLaren’s sleek design to deliver a bold new look on trusted favourites.”
Australia and New Zealand are the first markets to introduce the limited-edition collection, which will be available in stores from February 20, 2025, ahead of the Melbourne Grand Prix in March.
The collection will be stocked by leading retailers including The Good Guys, JB Hi-Fi, and Myer in Australia, and Briscoes, Noel Leeming, JB Hi-Fi, Harvey Norman, and Farmers in New Zealand.
