PITT Cooking has appointed Haus Group Australia and Haus Group New Zealand as the new exclusive distributors for Australia and New Zealand respectively, effective 1 September, 2024.
In conjunction with this appointment, Haus Group will transition PITT Cooking to an agency pro forma sales model for all PITT Cooking products in the ANZ region. All agency agreements will be established in the coming weeks and all PITT Cooking products will become available via the online Haus Agency Portal.
PITT Cooking thanked the contribution of Trans United International (TUI) and their support of the brand as PITT’s distributor in the Australian market until now.
In a statement shared with Appliance Retailer, PITT Cooking said: “TUI’s strong PITT Cooking program has left an indelible mark that remains a shining light for the luxury brand globally. The support of Hans and Ray Van Der Drift, together with our retail partners, has enabled the PITT Cooking brand to proposer in the luxury cooking appliance market in both Australia and New Zealand.”
Hans Van Der Drift has been appointed global brand ambassador to continue supporting the PITT brand, bringing his expertise to the global organisation to support future growth.
“Everyone at PITT Cooking extends their gratitude to the TUI team for their service over the past ten years. With this new appointment we are excited by the opportunities, passion and the dedication the Haus team has for their existing premium brands. We know that PITT Cooking will fit perfectly within the Haus Group portfolio, as we look to grow our global presence as the most beautiful and design-forward cooktops with unparalleled performance in the world,” the statement continued.
PITT Cooking co-CEO, Mark Nichol said, “We’re so excited to continue growing PITT in the Australian and New Zealand markets with the Haus Group. Dane Hocking has built a fantastic team and we look forward to a long and successful relationship. Thank you to Hans and Ray from Trans United for your strong performance and a big welcome to the Haus Group from the PITT family.”
PITT Cooking senior vice president and head of global sales and business development, David Crane added, “Having seen PITT Cooking grow in Australia from such humble beginnings over a decade ago, I couldn’t be more excited to see the next phase of our growth pass from the incredible work by Hans and Ray to the dynamic team of Haus. Under Haus’ leadership we look forward to bringing our design led integrated burners to more homes through the industry’s leading retailers.”
Haus Group managing director, Dane Hocking commented, “The uniqueness of the PITT Cooking program is an exciting addition to our existing portfolio of Whispair rangehoods and Spezialist cooking surfaces.
“As we begin our custodianship of the PITT Cooking brand, I would like to express my gratitude to Peter, Mark and David from PITT Cooking Global for their belief in us while giving my heartful thanks to both Hans and Ray. Their dedication and commitment to the program has been exemplary and is a genuine honour for us to continue the PITT Cooking journey forward.”
Headquartered in De Meern, the Netherlands, PITT Cooking (PCS Holding BV) was founded in 2009 and is now available in over 42 countries. Its patented design seamlessly integrates burners into the countertop. PITT’s products include gas cooktops with an induction range being rolled out from early 2025.