Samsung Electronics has unveiled a new campaign following the appointment of Australian soccer sensation, Mary Fowler, as the latest member of ‘Team Galaxy’.
The campaign aims to showcase the how Galaxy AI empowers smartphones users with, across the areas of personalisation, communication and creativity through the ‘day-in-a-life’ of Fowler.
Directed by Ollie Richie, the 30 second film portrays Galaxy AI in the hands of Fowler becoming ‘Mary AI’, flexibly adapting to suit her day-to-day. Using Galaxy AI, filming her footwork with AutoZoom in practice, tracking advanced health data on her new Galaxy Watch7, and using live Interpreter during a press conference.
AI aims to bring meaningful benefits to Australians’ lives, and Samsung’s Galaxy AI is no different. With the launch of the new Samsung Galaxy Z Flip6 and Fold6, Samsung is bringing a level of personification to how Galaxy AI can empower and support their customers.
Samsung Electronics Australia head of marketing for mobile experience, Jason Ridge said, “At Samsung, we’re thrilled to partner with Mary Fowler, and with her bring to life the possibilities of Galaxy AI to enrich and expand one’s world.
“Mary’s dynamic presence and innovative spirit perfectly aligns with our vision, and together, we aim to highlight how our latest foldables and ecosystem products coupled with Galaxy AI promise to enhance everyday experiences, driving creativity and productivity with cutting-edge features.”
The campaign is live on YouTube, Meta, Tiktok, BVOD and in Samsung retail locations until 30 September 2024.