Samsung Electronics is introducing the new Samsung Shop app across select markets in the Southeast Asia and Oceania region, as part of its strategy to elevate and simplify the online shopping journey.

Samsung Shop app is now available in Australia, Indonesia, Thailand, and Vietnam, with plans to launch in other markets across the Southeast Asia and Oceania region.

The Samsung Shop app delivers exclusive access to app-only offers personalised depending on user interests and ensures users are kept up to date with the latest deals on Samsung products via notifications.

For those making purchases through the Samsung Shop app, flexible payment options such as instalment payments are available. Users can also view delivery details and track orders in real-time. Users can also benefit from the Samsung Rewards program, which lets users earn and redeem points on every purchase made through the Samsung Shop app.

The Samsung Shop app is available on Android with a mobile-optimised user interface and a curated selection of the latest Samsung consumer electronics products available for purchase, with the product catalogue set to be expanded in the months ahead.

For all purchases, customers are entitled to free shipping in certain locations in Australia and returns of certain mobile products can be made within 14 days of delivery. Users will also receive 10% off their first purchase.