Samsung Electronics Australia is returning to Vivid Sydney as Major Partner, following a five-year hiatus from the multi-arts festival.

Samsung will deliver an interactive installation inspired by Galaxy AI, first unveiled on Samsung’s Galaxy S24 series earlier this year.

“This will be the third time that Samsung has activated at Vivid Sydney and we are thrilled to once again partner with an event that showcases the dynamic relationship between technology and creative expression,” Samsung Australia head of mobile experience, Eric Chou said.

“Our presence at the festival this year isn’t just about showcasing advanced technology like Galaxy AI, which empowers users to unleash their creativity and productivity in new ways and enables barrier-free communication – it’s about creating interactive and memorable experiences that bring people together. We anticipate that our activation will reach hundreds of thousands of visitors, providing them a glimpse into the future of mobile technology and social connection.”

Vivid Sydney festival director, Gill Minervini said the festival is delighted to renew its partnership with Samsung. “The support from our sponsors is essential to bringing Vivid Sydney to life and creating a truly unforgettable experience for festivalgoers. Thanks to our partners, we have raised the bar on the scale of the festival to showcase the vibrancy and creativity of Sydney. We can’t wait for audiences to experience all that Vivid Sydney has to offer this year.”

Samsung’s previous installations at Vivid Sydney include its first activation, The Night Reimagined, a two-storey labyrinth set up on the forecourt of the Sydney Opera House, showcasing photography features and allowing users to create an AR emoji that could be projected on Luna Park Sydney.

Its second year at the festival saw two large-scale activations transform over 3,000 square meters of Circular Quay’s First Fleet Park into an Electric Playground and Samsung Galaxy Studio, offering uniquely sharable experiences.

The experience at this year’s event, created in partnership with global creative agency, Amplify, will provide a fully immersive and thought-provoking light display, inspired by Galaxy AI.

Vivid Sydney runs from Friday 24 May to Saturday 15 June 2024.