By Claire Reilly
The launch of Sunbeam’s newest range of small appliances is set to bring two of Australia’s most iconic brands together in an effort to help consumers “modernise and update” their kitchens.
The Florence Broadhurst range from Sunbeam takes key products from Sunbeam’s appliance line-up and refreshes them with a Japanese Floral print, designed by the late Florence Broadhurst, one of Australia’s most legendary graphic designers.
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According to Sunbeam general manager sales, Emile Redden, the collaboration between the two brands “sees high fashion and design heritage transcend to homewares”.
“The launch of the Florence Broadhurst collection is about Sunbeam doing things differently and moving in a new direction,” said Redden. “We have drawn inspiration from this year’s global fashion and interiors trends which confirmed that pattern and print are once again under the style spotlight.
“The collaboration is the perfect synergy between two Australian icons of design and style. Sunbeam is a heritage Australian appliance manufacturer, known for classic design with intuitive technology. We’ve found the perfect collaboration partner with Florence Broadhurst, a late Australian design legend known for classic, graphic prints
“The range allows consumers to modernise and update their kitchen with limited investment. It also affords lovers of two great Australian icons, Florence Broadhurst and Sunbeam, the opportunity to own a stylish limited edition piece from a unique design collaboration that reflects reputation of timeless patterns and trends in contemporary fashion.”
The range includes the Sunbeam Retro Kettle (KE5200F, RRP $99.95), Retro Toaster (TA5200F/TA5400F, RRP $79.95/$99.95), Mixmaster Classic (MX8500F, RRP $299), Café Crema II Espresso Machine (EM4820F, RRP $229), Couture Ironing Board (SB8300F, RRP $129) and Couture Ironing Board Cover (SB0830F, RRP $19.95). All products are available in David Jones.
The Florence Broadhurst by Sunbeam Mixmaster Classic.
The Retro Toaster.
The Café Crema II Espresso Machine.