Welcome to Appliance Retailer’s Showroom Showdown series which takes you inside the showrooms of leading appliance brands that have invested millions of dollars to complete an important piece of the appliance marketing puzzle.
Part I: Smeg
Part II: Miele
Part III: Shriro
Part IV: Electrolux
Part V: Bosch & Siemens
Photography by Claudio Accheri and Phu Tang
What started as an ILVE showroom has become a Eurolinx showroom, due to the addition of co-branded Vintec wine fridges and, most recently, De Dietrich’s range of upmarket, French ovens and induction cooktops. These showrooms are great for training retail staff in the ways of Italian, and now French, cooking heritage.
