Welcome to Appliance Retailer’s Showroom Showdown series which takes you inside the showrooms of leading appliance brands that have invested millions of dollars to complete an important piece of the appliance marketing puzzle.
Photography by Claudio Accheri
Smeg has two company-run showrooms — in Sydney and Melbourne — as well as six more nationally in partnership with key dealers. The focus is on “Technology with Style” and that is certainly evident when you see its eye-catching FAB retro refrigerators next to its market leading ovens and cooktops.
