Smeg Australia has joined other companies in the market by confirming a price increase on 1 May.
“Please be advised Smeg Australia will implement a price rise across Domestic Appliances effective 1st May 2025,” Smeg Australia managing director, Wayne Campbell told retailers in a letter obtained by Appliance Retailer.
“The current global economic conditions and impacts on exchange rates have unfortunately continued to increase costs within the business and leave us no alternative but to implement a price rise to the market,” Campbell said.
“Smeg Australia will continue to analyse the business, improve efficiencies, and strive to ensure that we remain competitive and add value to our business partners. The 1st May 2025 price rise will cover Major and Small domestic appliances and vary across products.
Appliance Retailer understands Smeg is working through individual product categories before releasing the changes, but the price increase is expected to land in the vicinity of other companies in the market.
Campbell has advised the updated price list will be available for distribution by the end of March 2025 and will be effective from 1 May 2025.
“Smeg Aust appreciates your cooperation and understanding to the necessity of this price rise and would like to thank you for your loyalty and continued support of the Smeg brand,” Campbell said.
During its half-year results call last month, JB Hi-Fi CEO Terry Smart predicted price rises were imminent in the marketplace due to the weak Australian dollar.
“We are starting to hear from suppliers about price rises, mainly from home appliance suppliers due to the big and bulky product,” Smart said at the time.
Earlier this week, Beko confirmed pricing would increase around 5 per cent to 6 per cent on 7 April, however the increases are dependent on the individual product and the category.
Worldwide Appliances, the distributor of Everdure, Omega Altise and Robinhood products, increased pricing by 8 per cent to 15 per cent on 1 March.