In anticipation of a strong Black Friday sales period, Smeg is investing in a solid promotional plan designed to further boost sales and carry momentum into the Christmas season.
On 1 September 2024, Smeg will launch the second of three campaigns, titled ‘(R)evolutionary Cooking’, following the ‘House of Coffee’ campaign, which kicked off in July 2024.
This campaign reimagines and redefines the world of cooking by transferring the technological excellence of Smeg major domestic cooking appliances to smaller and versatile products. Made entirely in Italy, the new products include the COF01 Benchtop Combi-Steam Oven and the PIC01 Portable Induction Cooktop.
The COF01 brings the capabilities of a built-in combined steam oven to any kitchen or domestic space, making it ideal for a main residence, holiday home, or outdoor kitchen. It features five functions – air fry, steam, bake, grill and roast – and 33 pre-set recipes. Combi-steam technology ensures even heat distribution and 24-hour continuous steam.
The PIC01 promises professional-level performance outside conventional kitchen settings. With nine power levels and a boost function, it features automatic programs like keep warm, fry, and barbecue, as well as a temperature probe for precise cooking results.
These products join Smeg breakfast, coffee and food preparation appliances, providing a comprehensive kitchen solution from one brand.