The Sony Alpha Awards are open for a sixth year, designed to showcase photography captured on Sony cameras and lenses.
The Awards aim to reinvigorate and reconnect photographers across the region, reward professionals and enthusiasts, and provide a platform for photography work across Australia and New Zealand.
Entrants can choose to submit their work across 12 categories including Astrophotography, City/Street, Compact Camera, Creative, Editorial, Landscape, Nature, Portrait, Seascape, Sports, Wedding, and Youth.
Over $37,000 worth of Sony camera gear is available to win at the 2021 Alpha Awards including $2,000 of Sony digital imaging gear per category. Each of the category winners have the chance to win the overall grand prize of Sony digital imaging gear to the value of $10,000. The grand prize winner will be selected from the total pool of finalists by Scott Gray of the World Photography Organisation.
All applicants for the Open categories can submit up to five photos through the Alpha Awards competition page. Eligible images must be taken with Sony Alpha cameras (body and lens), or a Sony fixed-lens compact camera (compact camera category only). Submissions will close on 31 May 2021.
In addition to the main competition, the standalone Youth competition will run for a fourth time this year to inspire Australian students aged 11 to 18 to showcase their photography skills. To enter, applicants can submit photos captured on any device – camera, tablet or smartphone – then upload to Instagram using the hashtag #AlphaAwardsYouth21.
Entrants have a chance win out of a prize pool valued at over $3,500, which includes a range of Sony Alpha camera gear.
Sony Australia and New Zealand head of digital imaging, Jun Yoon said, “We are thrilled to bring back the Sony Alpha Awards for 2021. Last year we received over 3,000 entries, and we can’t wait to see what the Alpha community creates in 2021. Over the past year we have also continued to expand Sony’s range of Alpha cameras and lenses, most recently launching the Alpha 1, opening up even more creative possibilities for our photography community.”