By Claire Reilly
After signing up as a sponsor of the Brisbane Heat Twenty20 cricket team, Betta Home Living is already starting to see some perks, with a new competition offering consumers the opportunity to win prime seating at one of the team’s matches at the Gabba.
The competition offers two double passes to sit on “luxury recliners on the field at the Gabba” with “VIP catering” for the game. To enter, consumers need to fill out their details on the Betta website (or on the Betta Facebook page) and describe their “favourite cricket moment” in 25 words or less.
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The promotion kicked off today and will run until 23 November, and it is receiving a push on both the retailer’s website and Facebook page. Full terms and conditions can be found on the Betta Facebook page.
The announcement of this competition comes after Betta Home Living announced it would be partnering with the Brisbane Heat cricket team as a sponsor for the 2012-13 season. This deal includes exposure at the Heat’s home games as well as branding on team uniforms.
Betta also announced a new celebrity endorsement deal with former test cricket Matthew Hayden, who will now promote the retailer’s cooking appliance range.