TCL Electronics Australia’s partnership with the Victoria Racing Club (VRC) has been renewed for an additional three years.
The new deal sees TCL partner with the club until at least 2027, including race name sponsorship on VRC Oaks Day, permanent signage at Flemington Racecourse and exclusive offers for VRC members on TCL products.
As official TV partner and non-exclusive whitegoods and home appliance partner, TCL will supply and install more than 1,500 TVs at Flemington Racecourse for the Melbourne Cup Carnival.
New this Melbourne Cup Carnival is TCL’s recently launched 115-inch Premium QD-Mini LED TV – one of the largest TVs available in Australia at 2.565 metres wide and 1.849 metres high (with floor stand).
The TV will feature prominently at The Favourite for fans right on the rails at Flemington. With its expansive screen and advanced QD-Mini LED technology, the 115-inch TV is set to enhance live race coverage with stunning brightness, contrast and detail.
In addition to the 115-inch Premium QD-Mini LED TV, TCL will debut the NXTFRAME TV, an art-inspired display that doubles as a picture frame. Showcased in The Birdcage Enclosure, these TVs are designed to elevate the aesthetic of any space, combining cutting-edge technology with an artistic flair.
VRC CEO, Kylie Rogers said the extended deal with TCL strengthens one of the club’s most enduring partnerships.
“This renewal marks a significant milestone, extending the collaboration between TCL and the VRC to an impressive 22 years. Partnerships of this length in sport are rare and should be celebrated. It is a testament to our shared values of innovation, excellence and commitment to delivering exceptional experiences to consumers,” she said.
TCL Electronics Australia and New Zealand national marketing manager, Rafael Mayen said he was enthusiastic about the continued partnership.
“This year marks our 19th year with the Victoria Racing Club, and we’re delighted to have signed on as the official TV supplier for another three years, solidifying our commitment to one of Australia’s most iconic sporting and cultural events in the Melbourne Cup Carnival,” he said.
“As a global brand, we recognise the importance of connecting with consumers through meaningful experiences. The Melbourne Cup Carnival provides an unparalleled platform for us to engage with audiences and showcase our latest innovations in entertainment technology. “We look forward to building on our successful collaboration and delivering memorable moments for fans for years to come.”
Since 2005 TCL has had significant involvement across the Melbourne Cup Carnival, primarily as a support partner of Melbourne Cup Carnival Fashions on the Field and the club’s charitable program Pin & Win, which this year supports Ronald McDonald House Charities Victoria and Tasmania.
Feature image: Vow And Declare takes out TCL TV Stakes at Flemington Racecourse 2018. Photo credit: John Donegan / Racing Photos.