TCL has commenced a major four month Out-of-Home (OOH) campaign designed to boost brand awareness and showcase the company’s diverse product range.
The nationwide campaign spans TVCs on free to air, BVOD and Kayo, as well as digital and static billboards, smart frames and bus panels.
For the TVC campaign, TCL has teamed up with AFL legend, Brendan Fevola to promote its sponsorship of the AFL and its diverse product portfolio. The 30 second and 15 second commercials will run until early September.
The billboards are designed to promote the TCL product range and brand reliability, while highlighting its AFL sponsorship. They feature in all major metro cities in key high-traffic locations until the beginning of October.
TCL national marketing manager, Rafael Mayen said, “We’re thrilled to have AFL legend Brendan Fevola as the face of our latest TVC campaign, which showcases TCL’s diverse range of products, from cutting-edge TVs and soundbars to innovative washing machines, dryers, and fridges.
“This campaign, along with our extensive OOH campaign, is designed to further promote the TCL brand and our product offerings during the AFL finals period—a perfect time for Australians to upgrade their appliances ahead of the 2024 Toyota AFL Grand Final.
“By highlighting our strong AFL sponsorship, we are confident this will significantly boost TCL’s presence and exposure in the market, solidifying our position as a trusted name in home electronics.”