LG Electronics has today announced a treble of new appointees to its product and marketing teams. The new recruits are Jennifer Osborne (home appliances marketing manager), Natalie Shaw (home appliances category manager) and Bruce Leigh (home entertainment category manager).
The Korean manufacturer has one of the most ambitious product road maps in the industry, with new kitchen and laundry appliances, floorcare units and the roll out of Ultra High Definition and OLED TVs expected.
Lambro Skropidis, marketing general manager, welcomed the newcomers.
“We are pleased to welcome three talented new hires to LG Australia,” he said. “With a wealth of industry experience between them, I believe they will be huge asset to our Home Appliance and Home Entertainment categories.”
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Osborne’s background is in home cleaning products, having previously marketed the Vanish, Harpic and Airwick brands while at Reckitt Bensicker. Before that, Osborne worked as a analyst at Lehman Brothers and Bear Stearns.
“I’m truly looking forward to working in an incredibly fast paced environment and becoming an integral part of a leading global brand,” she said.
Joining LG from the pharmaceuticals industry, Shaw was previously the consumer brand manager for Novartis, owner of brands such as Lamisil, Voltaren and Ritalin.
“LG’s premium home appliances enable it to compete comfortably in an extremely competitive market. I’ll be working hard to ensure we achieve the position as market leader in each of the home appliance categories as well as overall leader in the market,” Shaw said.
Formerly the brand manager for beauty and grooming at P&G, Leigh has big ambitions in his new role.
“I’m thrilled to be working with a company renowned globally for creating innovative products which cater for consumer needs,” he said. “I hope to play a key role in ensuring that LG becomes the undisputed number one in the consumer electronics category.”