At IFA 2024 in Berlin, Tempo showcased a new Sharp microwave oven drawer as it looks to expand into other cooking adjacencies.
“In the coming years, we are looking to continue to grow the microwave category through new product innovation, new models and refreshing models. Our recent five in one convection with air fry microwave models have been very successful in the market with great feedback from our retail partners and customers in terms of product performance, as well as features and functionality,” Sharp product and marketing manager, Matt Pearce told Appliance Retailer.
“In the coming year, we are looking to solidify and build on these strengths, but now we are looking to leverage that into other cooking products. The Sharp microwave oven drawer has been launched in the US market with great success and we are looking to bring it to the Australian market around July 2025. We are currently in discussions with our retail partners around the launch opportunity for this product.
“This 33L microwave oven drawer with flatbed design and a black glass design allows consumers to open up their kitchen design. It enables our retail partners to offer consumers something different in their stores. We believe we are building on the heritage of the cooking category and leveraging that into a product with a unique selling proposition. We will also look at other colours, as well as convection technology at a later time.”