Jaisen Felstead has filled the role of head of procurement at The Appliance Guys, following 40% year-on-year growth, further cementing the company’s position as a leader in the appliance market.

Felstead joined The Appliance Guys in October 2023 as head of e-commerce, where he has played a pivotal role in transforming the online shopping experience for customers, contributing to the company’s digital growth and success.

The Appliance Guys CEO and co-founder, Michael Elkadi said, “We are confident that Jaisen’s extensive knowledge and unwavering commitment to our company will bring immense value to our procurement process. His proven track record in ecommerce and his passion for our industry made this decision an easy one.”

Commenting on his new role, Felstead said, “I am thrilled to step into the role of head of procurement at The Appliance Guys. It’s exciting to be part of a rapidly growing company that not only focuses on product sales but also emphasises supply, installation, and exceptional service. I look forward to contributing to our continued success and strengthening our position as a market leader.”

Feature image: The Appliance Guys co-founder and director, Dejan Josipovic, head of procurement, Jaisen Felstead & co-founder and CEO, Michael Elkadi.