ECOVACS is positioning itself as the leading home service robotics partner of choice for Australian and New Zealand retailers in 2025 with the launch of its latest range of robotic vacuum cleaning and mopping solutions, featuring several key industry-first technologies.
The launch of three new ECOVACS robotic vacuum cleaners provide options for every Australian home, catering to different living environments and individual household floor care needs. These include its latest flagship, which introduces a new era of OZMO Roller mopping technology, the DEEBOT X8 PRO OMNI.
The flagship is accompanied by the DEEBOT T50 MAX PRO OMNI which introduces new BLAST technology for the most powerful vacuuming ECOVACS has ever delivered, and the slim DEEBOT T50 PRO OMNI which embraces its slender profile for unmatched cleaning reach.
“To launch with three new products early in 2025 will set the tone for the remainder of the year, confident in our position as the brand that can help in every Australian home,” said Karen Powell, head of ECOVACS ROBOTICS.
“This year will represent a tipping point for robotic vacuum cleaners in the Australian market, as the technology advancements we continue to introduce to the industry give consumers unparalleled cleaning performance and more choice than ever before.”
As the new flagship to the ECOVACS Range, the DEEBOT X8 PRO OMNI delivers excellence in every detail, from AI led intelligence, superior suction power, and ECOVACS newly redesigned OZMO Roller Instant Self-Washing Mopping Technology.
The DEEBOT X8 PRO OMNI is ideal for consumers with hard floors and requiring the removal of tough stains. As the flagship product in the range, it features brand new OZMO-Roller Instant Self-Washing Mopping Technology and features 16 clean water nozzles that continuously refreshes the mop by replenishing fresh water after wastewater is removed for a fresh clean in every pass. It is priced at $2499 and will be available from 5 March nationally.
“Our new flagship, the DEEBOT X8 PRO OMNI, has already been available in China since late last year and has been tremendously well received, becoming a best-seller and maintaining the brand’s position as the leader in the premium segment of the robotic vacuum category.
“The new OZMO Roller Instant Self-Washing Mopping technology cleans using pressure that is applied to the surface by using downward force combined with the use of constant clean water picking up and removing the stains. This is the perfect product for Australian households where hard floors are very popular.
The DEEBOT T50 MAX PRO OMNI is an all-round product suited to family households with carpets and pets. This product features new ‘BLAST’ (Boosted Large-Airflow Suction Technology) technology that improves airflow which combines with suction power of 18500pa to deliver best in class vacuuming including of larger particles. It combines with Zero-Tangle 2.0 and OMNI Station technology to become a fantastic option for homes with pets, long hair, or lots of carpets.
“We can now talk about a robotic vacuum cleaner being comparable to a stick vac in its ability to handle larger particles on hard floors and certain carpets that may have typically avoided with a robotic vacuum previously.”
It is priced at $1799 and will be available from 5 March nationally.
The DEEBOT T50 PRO OMNI is surprisingly thin yet extremely powerful, combining advanced features and functionality in an ultra-slim design for unparalleled cleaning reach and power. At just 8.1cm tall, its slender profile is designed to reach under more furniture and deliver more floor cleaning coverage.
“We have taken our DEEBOT T30 PRO OMNI and made it lower and sleeker – delivering the third product in the range to not only complement the other two models but also meet the needs for another segment of the market looking for a smaller unit.
“We are addressing the pain points of Australian households and families with these three products. We understand that a robotic vacuum has to deliver true convenience, true cleanliness and true intelligence to meet their needs.
“From day one in Australia eight years ago, ECOVACS has continued to define, evolve and innovate this category in partnership with retailers, consistently delivering true value and innovation to consumers. Over the last 27 years as a company, we have continued our mission to deliver robotics for all.
“Our latest range announced today demonstrates our commitment to investment in innovation and new product development, which has driven us to market leadership by locally and globally.
“Everything we do in our business is to drive consumers to retailers, from our above-the-line marketing, channel marketing, point of sale training and incentives.
“We have a commitment to healthy product lifecycle management and will continue to work with our retailer to be a leading partner of choice, committed to delivering the latest and greatest options to Australian customers.
“The popularity of these machines has come because it frees up time like other premium appliances in the home. Think about when dishwashers because mainstream and the must-have product for households and families – the popularity of robotic vacuums is no different.”