Click Frenzy, Black Friday and Cyber Monday have cemented their place as Australia’s most anticipated sales events. Last year’s Click Frenzy event recorded a 28% year-on-year (YoY) increase in sales on its first day, while this year’s Black Friday and Cyber Monday sales are forecasted to attract a 5.5% YoY increase in spending to $6.7 billion over the four days.
Based on its delivery data, CouriersPlease is forecasting the suburbs and states poised to lead the spending during this year’s Click Frenzy (11 to 15 November), Black Friday (29 November), and Cyber Monday (2 December).
CouriersPlease forecasts that NSW shoppers will make up more than one-third of online spending at the sales this year. Last year, NSW shoppers accounted for 37% of parcel deliveries during this period. With nearly one-third of Australians residing in NSW, the state also had a higher-than-average per capita delivery volume.
Victoria made up 29% of parcel deliveries, also outperforming its population size, which represents one-quarter of Australians. In third place is Queensland at 20%, matching its share of the Australian population. South Australia accounted for just over 7%, while Western Australia received 5.74% of all parcel deliveries. Tasmania and the Northern Territory scored less than 1% each of national parcel volumes.
CouriersPlease is expecting Victoria to once again dominate the top 10 suburb ranking this year. Last year, Victoria took out seven of the top 10 suburb rankings for parcel deliveries during Click Frenzy, Black Friday and Cyber Monday.
Capital city CBDs – Melbourne, Sydney and Adelaide – also made the top 10 list, potentially reflecting consumer preferences to have parcels delivered to workplaces:
- Pakenham (VIC)
- Melbourne (VIC)
- Berwick (VIC)
- Sydney (NSW)
- Sunbury (VIC)
- Point Cook (VIC)
- Adelaide (SA)
- Werribee (VIC)
- Clyde North (VIC)
- Mt Barker (SA)
CouriersPlease is forecasting that capital city CBDs, major regional centres, and fast-growing suburbs with residential development will create demand for online spending and diverse demographics will again dominate each state and territory’s top five suburb ranking.
In NSW, Sydney topped the list for parcel deliveries during last year’s sales events, indicating the abundance of parcel deliveries to workplaces. The other top-spending suburbs included Mosman in north Sydney, and western suburbs such as Castle Hill, Glenmore Park and Blacktown, with their large and growing populations.
Victoria’s top five list includes Pakenham and Berwick in Melbourne’s growing southeastern corridor with its significant residential development that attracts families and young professionals. Suburbs like Sunbury and Point Cook also made the list, reflecting expanding populations and strong connectivity.
Queensland’s top-performing suburbs include Caboolture and Morayfield, both north of Brisbane – but also suburbs in regional centres. The affluent suburbs of Buderim on the Sunshine Coast and Southport on the Gold Coast ranked highly.
In South Australia, Mount Barker, in the Adelaide Hills, was a top-shopping suburb. Western Australia’s top suburbs were concentrated in the outer suburbs of Perth, with Secret Harbour, Port Kennedy, and Baldivis leading the way.