Miele has seen off challenges by Audi, Daimler, Adidas, BMW and, most importantly, arch rival Bosch, to be named Germany’s Best Corporate Brand for 2015. Meanwhile, Bose beat out Apple and Samsung to be named Best Product Brand.
Miele has seen off challenges by Audi, Daimler, Adidas, BMW and, most importantly, arch rival Bosch, to be named Germany’s Best Corporate Brand for 2015. Meanwhile, Bose beat out Apple and Samsung to be named Best Product Brand.