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Posted inDigital Retailer

How Nikon dominated The Digital Show

As I walked through the doors of the Digital Show at the Melbourne Convention and Exhibition Centre, my attention immediately shifted right as I was grabbed by the significantly large word “Nikon” on display in bold, black lettering that towered over two metres. It’s no surprise that the number one selling camera brand made such a huge investment to dominate this year’s Digital Show and not miss any foot traffic opportunities.