For laundry appliance suppliers, keeping their brand top of mind during the long purchase cycle can be difficult. In this guest post, branding expert Dan Ratner looks at how Samsung, Miele, Bosch and Whirlpool are overcoming this challenge.
For laundry appliance suppliers, keeping their brand top of mind during the long purchase cycle can be difficult. In this guest post, branding expert Dan Ratner looks at how Samsung, Miele, Bosch and Whirlpool are overcoming this challenge.
