Betta Group receives Roy Morgan Customer Satisfaction Award.
Betta Home Living CEO, Graeme Cunningham, has described the win of the annual award on Wednesday evening as “extremely pleasing” as customer service remains at the forefront of the company.
“Our store owners and staff work very hard to deliver and exceed customer expectations. In an ever changing retail world, delivering a high level of customer service is critical, probably more so than ever before,” he said.
Roy Morgan chief executive, Michele Levine and Betta Home Living chief marketing officer, Adrian Mitchell
Barossa Betta Home Living store manager, Richard Inwood, whose store is located in Nuriootpa, approximately 80km north-east of Adelaide, was very proud of the achievement and spoke to Appliance Retailer about what factors contribute to excellent customer service.
“Firstly, it is very important that we have the most up-to-date products ranged in our store from a vast number of suppliers, not just one or two. This means we can provide our customers with the best range of options to suit all lifestyle preferences,” Inwood said.
“It is also imperative that staff have a deep understanding and know-how on the products that we sell. In my store alone, we have a dozen staff, who make up 80 years of collective retail experience. We sought to employ people, both old and young, to create jobs for the local area.
“Betta also prides itself on its after-sales service, including repairs, replacements, and warranties. Lastly, a competitive price on our products and price matching our competitors will always leave the customer happy,” he said.