Great Family Shots, No Matter Who Takes the Pictures – Canon Launches New PowerShot Digital Cameras
The Canon PowerShot A470, A580 and A590 IS include a complete range of functions, making it possible to shoot amazing photos, even the first time!
Sydney, 24 January 2008: Capturing magical moments has never been easier with three new additions to Canon’s highly acclaimed A-series digital camera range; the Canon PowerShot A470, A580 and A590IS. Each model is destined to set the standard in their class with an appealing combination of functions, special scene modes and an easy-to-use interface, available at an accessible price point.
“The flexibility of the PowerShot A-series range is designed to be appealing and user-friendly for any photographer, regardless of their experience,” stated Kimberley Langton, Product Manager – Digital Still Cameras, Consumer Imaging Products Group, Canon Australia. “These new PowerShot cameras make photography simple for the user; however still include some creative functions for people looking for greater 
versatility in a compact point-and-shoot model.”
Amazing Family Photos
Canon’s amazing Motion Detection Technology is a first for Canon and is included in each new model. Designed for analysing motion information and determining whether or not a subject is moving, Motion Detection Technology easily controls blurring to produce clearer images, perfect for mums, dads and even kids capturing the hustle and bustle of family life.
The inclusion of Canon’s Face Detection Technology, now complete with White Balance for more accurate skin tones, showcases one of Canon’s most innovative features. Additional functions such as in-camera red-eye correction also allow for perfect family pictures at the touch of a button.
User-Friendly Photography
From Automatic to Special Scene Modes, each model enables users to select the right mode for their photographic scene – such as Portrait, Beach or Kids and Pets – making it simple to shoot great pictures of people in any situation.
The user friendly interface also includes a 2.5-inch LCD monitor, making it easy to shoot and view images.
PowerShot A590IS and A580 – Enhanced Functionality and Versatility
The PowerShot A590IS and A580 are the perfect models for users wanting the next level in control, allowing them to select functions based on their photography skills.
The new Easy Mode function answers the concerns of beginners, making it possible to shoot photos by simply pressing the shutter button. In Easy Mode, functions are locked to prevent users from accidentally pressing the wrong buttons, and helpful on-screen user guidance makes operation simple.
For those users seeking greater control and flexibility, additional functions are available to expand the scope of photography, such as the 4x Optical Zoom Lens and the Safety Zoom for beautiful photographs of distant subjects. Canon’s New Image Inspection Tool also enables users to verify focussing position and expressions.
The PowerShot A590 IS also includes a Creative Zone, which allows users to shoot with their own shooting parameter settings, such as shutter speed and aperture value. Canon’s superior Optical Image Stabilizer will even correct blur caused by a shaking hand in difficult conditions.
PowerShot A470 – The Beginner’s Point and Shoot
The PowerShot A470’s array of useful functions makes it possible for users to enjoy casual photography. Complete with Canon’s core technologies, easy-to-use interface and new features such as Motion Detection Technology, the PowerShot A470 offers everything imaginable for a first-time user looking to own a high-quality digital camera at an accessible price point.
Available in blue, red and silver, the light and colourful designs make family photography simple and fun.
Key Features
PowerShot A580 and A590IS
- 8.0-megapixel CCD
- 4x Optical Zoom Lens
- Face Detection Technology with Red Eye Correction
- Easy Mode and Special Scene Modes
- Optical Image Stabilizer (A590IS only)
PowerShot A470
- 7.1-megapixel CCD
- 3.4x Optical Zoom Lens
- Face Detection Technology with Red Eye Correction
- 2.5-inch LCD screen
- Motion Detection Technology
Pricing and Availability
The Canon PowerShot A590 IS (RRP $279) and the Canon PowerShot A580 (RRP $229) will be available from February 2008. The PowerShot A470 in blue and silver ($179) will be available in February and red will be available in April 2008 through Canon dealers nationally. For more information customers can contact Canon on 1800 021 167, or visit the website at www.canon.com.au.