UnderCurrent loves a new app! And this sounds like a good one:

“Lasoo is creating a new social platform to allow users to scan, shop, share and compare the deals they find,” said a rep for the reinvented Lasoo app.

“Online research before going to the store is now common practice when it comes to shopping for appliances and more expensive digital products. There is, however, an increasing number of Australians using their mobile phone while they are shopping, to research information about a product they are looking at in store.

“Lasoo used to have only deals that were featured in retail catalogues and on online ecommerce stores, but this has now changed.”

UnderCurrent has previously amused itself with long-winded think pieces about ‘omnichannelling’ from the publicly listed retailers, so it was wondering how such an exciting mobile shopping price comparison tool could benefit retailers.

"Appliance retailers now have a new way to disseminate information about their products, and be rewarded by brand advocates doing this for them. In a similar way that great service and great value benefits restaurants in Foursquare, through social network propagation and recommendations of brand evangelists.

"Manufacturers and Retailers both stand to benefit from the information being surfaced through popular deals, user feed following and product following.

 

Retailers and consumers can click here to see the app in iTunes and can wait patiently for it to come to Android sometime in the uncertain future.

Use the Lasoo app to find out what's happening at Big W.

The Hold Steady is one of UnderCurrent's favourite bands. One for the Game of Thrones fans there.