By Claire Reilly

Acer has launched a new initiative to boost retail sales and provide a point of difference in electrical stores, announcing that it will offer a free year of accidental damage insurance on all purchases from its notebook and tablet line-up.

The Accidental Damage Cover provides insurance for electrical surges, liquid spills and accidental knocks and drops which may cause damage to hardware. The offer is available from today (8 May 2013) and runs until 31 August 2013, with consumers required to register online for the cover within 14 days of their product purchase. In addition to the year-long insurance, consumers are able to purchase additional insurance for up to three years.

The offer is available on any Acer tablet or notebook products purchased in retail across Australia.

Speaking about the promotion was Neil Roberts, Acer technical services director.

“We want to show our customers that when they purchase an Acer product, they can rely on us to protect their investment,” said Roberts. “By providing Accidental Damage insurance, we are not only standing behind our products but we are standing behind our customers as well.”

Full details as well as terms and conditions can be found at the Acer Care website.